Pet Sustainability Coalition
The Pet Sustainability Coalition is a Boulder, Colorado, based non-profit organization that helps implement and oversee corporations’ sustainability efforts within the pet industry. They offer a plethora of knowledge and resources through their PSC Toolkit, which was originally developed in 2013. We were tasked with the job of taking a 60-page website, multiple resources, videos, downloadable PDFs, among other digital assets and consolidating to a modern, navigational website that was easy to use, appealing, actionable, and in alignment with their corporate brand.
We consolidated the original 60 pages to just 15, all while adding more information and resources for the Pet Sustainability Coalition’s members. We implemented a filterable, searchable resource center, including videos, email captures, new imagery, and a distinct navigation for the toolkit. Not only will their members have a better user experience under the new toolkit’s redesign, they’ll be able to intuitively access all of the information needed for their sustainability efforts.
New Responsive Mobile Site Added
Rebuilt From the Inside Out
Not only did we build a beautiful website, we created an analytical machine, allowing the PSC team to truly understand what their users are doing within the toolkit.
Extensive User Research
PSC has a very specific demographic: Leaders of huge corporations such as Pet Smart, Kong, Cardinal Pet Industries, etc. Speaking to them was our main goal.